Explore expert perspectives surrounding Twice Returns with ‘Strategy’: How the New Music Video Fashion Evolved.

The color story of the music video operates on pure chromatic intensity. Stylists avoided the muted neutrals dominating commercial street fashion, pulling instead from late-1990s and early-2000s club culture. Cherry red, acid lime, electric cobalt, and bubblegum pink dominate the frames, frequently paired against high-contrast white and stark graphic lettering.

This aesthetic thrives on calculated excess. Micro-skirts are anchored by oversized belts featuring heavy metallic buckles, while baby tees sport airbrushed typography and playful graphics. Chunky leg warmers, calf-length combat boots, and layered arm cuffs punctuate the silhouettes, creating visual weight that keeps the fast-cut choreography readable on mobile screens. The styling team leaned heavily into tactile contrast: fuzzy mohair knits layered over sleek spandex body suits, and structured pleating paired with oversized faux-fur trims.