The mechanics and pricing of the promotion have shifted across its history, moving from small test programs to massive viral spectacles.
| Promotion Year | Pass Price | Active Duration | Pass Cap & Availability |
|---|---|---|---|
| 2014 | $100 | 7 Weeks | 1,000 passes; sold out in 45 minutes |
| 2017 | $100 | 8 Weeks | 22,000 passes; claimed in under one second |
| 2019 | $100 ($500 Lifetime add-on) | 9 Weeks (or Lifetime) | 24,000 regular; 50 lifetime upgrades |
| 2020, 2025 | N/A | Discontinued | Promotion suspended across all locations |
| 2026 | $100 | 8 Weeks | Strictly capped; limited national release |
