Q1: What is the main difference between a TSP and a CAP in the partner portal?
A1: A TikTok Shop Partner (TSP) provides comprehensive operational and e-commerce services to merchants, including store management, live broadcasting, catalog setup, and order fulfillment support. A Creator Agency Partner (CAP) focuses exclusively on talent, managing creator rosters, affiliate matchmaking, and taking a percentage of creator-generated affiliate commissions.
Q2: How are agency commissions disbursed through the platform?
A2: The partner portal executes automated settlement twice per month. Once customer return and dispute windows close (typically 14 days after confirmed delivery), funds unlock. The platform automatically splits the commission between the merchant, creator, and partner agency according to the digital contracts signed inside the partner portal, depositing payouts directly into verified corporate bank accounts.
Q3: How does the new Off-Site Performance Analysis tool handle user privacy?
A3: The analysis tool relies on server-to-server Events API calls and first-party pixel deployments. Rather than tracking individual browsing histories, it aggregates event signals using modeled conversion tracking to show how video exposures generate downstream actions on external websites without violating platform privacy policies.
Q4: Can an agency be removed from the partner program for poor client performance?
A4: Yes. TikTok enforces rolling 30-day and 90-day performance reviews. If an agency's managed accounts repeatedly incur high order cancellation rates, slow dispatch times, or IP infringement strikes, the platform downgrades the agency’s partner tier or revokes partner center administrative access entirely.
