Understanding the actual economic difference between the legacy setup and the current app requires looking at ordering mechanics, menu access, and redemption speed side by side.
| Program Feature | Legacy Phone-Number System (2017, 2025) | 7 Brew Mobile App (2026) |
|---|---|---|
| Account Identification | Spoken phone number at car window | In-app personal QR scan or linked payment |
| Earning Calculation | 1 stamp per qualified drink transaction | 10 loyalty points per $1 spent |
| Redemption Flexibility | Fixed reward: 10 stamps = 1 free medium drink | Multi-tier redemption (150, 650 points) |
| Fulfillment Channel | Physical drive-thru lane ordering only | Order-ahead ordering and drive-thru pickup |
| Menu Transparency | Static overhead board; oral secret orders | Interactive builder with 20,000+ drink variations |
